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项目合作:蒙大拿州牛肉加工厂投资合作

2014-8-22 20:08| 发布者: admin| 查看: 1120| 评论: 0

蒙大拿州州长高访团将于近期访华,访华企业现征集中国合作伙伴,了解详情及洽谈预约请联络florawu@us-asac.org


 One Montana位于波兹曼(Bozeman),是一家非营利性501(c)(3)组织。我们的使命是连通农村社区与城市社区,打造生机勃勃的蒙大拿州。为了实现这一使命,我们在卫生保健、食品、水、娱乐和教育等关键领域开展了一系列旨在减少农村与城市之间差距的项目。

 

蒙大拿州是美国第六大牛肉产地。根据美国农业部(USDA)国家农业统计局(National Agricultural Statistics Service)数据,蒙大拿州2013年犊牛产量为147万头,牛存栏总量为255万头。

 

不过,蒙大拿州一直是菜牛这一初级产品的净出口地。在蒙大拿州养殖的菜牛中,只有不到1%在本地屠宰和加工。绝大部分菜牛被运往蒙大拿州以外的肥育场(feedlots)养肥和屠宰,所生产的牛肉再被运往各地市场。

 

在与蒙大拿州养牛者的交谈中,我们了解到他们希望改变这一模式,提高菜牛在蒙大拿州本地的加工量,并直接从蒙大拿州将最终肉类产品运往不同的区域、国家和国际市场。

 

为了应对上述需求,One Montana开展了一项可行性研究来分析在蒙大拿州建造一座中型加工厂的可能性。加工厂预期每日的屠宰和加工量为200-250头菜牛或野牛,年总加工量约6万头。研究结果表明,虽然加工场取得成功和盈利需要克服一系列挑战,但这一构想仍是可行的(参考下页“主要研究结果”)。由于加工厂规模相对较小,所以能够实现从牧场到餐桌的完整追踪体系(碎肉产品除外),可以识别消费者购买或餐馆供应的每块牛肉所对应的位于蒙大拿州的生产者。我们相信,这样的产品能够在竞争激烈的肉类利基市场中抢占先机。

 

我们参加此次贸易代表团的目的是与有兴趣从蒙大拿州直接进口可溯源牛肉的中国进口商分享我们的研究结果。虽然One Montana不会投资于未来的加工企业,但是我们希望把搜集到的信息与对此感兴趣的相关方进行分享。如果中国取消对美国牛肉的限制,那么上文提到的加工厂将成为向中国输送高品质牛肉产品的直接通道。相关合作不仅能够为中国进口商提供有利商机,也能够为作为供应商的蒙大拿州养牛者带来益处。

 

我们参加此次贸易代表团的第二个目的是搜集更多有关中国市场需求的一手信息。了解中国企业对美国牛肉市场的需求具有重要的意义。我们相信,任何一家成功的蒙大拿州肉类加工企业都十分愿意同中国市场建立直接、牢靠的联系,也愿意尽力满足中国进口商的需求。市场对产品的需求不仅影响市场开发决策和规划,也影响牛的分解和切割方式以及生产设施的设计。

 

主要研究结果:

 

•          市场营销团队认为,“在合适的经济环境下,蒙大拿州肉类产品的市场需求会进一步增加,从而为新建中型加工厂提供可能性。”

 

•          概念设计团队分析了日加工量为250头菜牛和/或野牛的工厂如何才能实现盈利。根据市场需求,可以增加第二个班次和冷却设施以使产量加倍。

 

•          经济分析预计,加工厂将在5年后为当地带来32,900万美元的收入。

 

最终结果表明,在蒙大拿州建造一座加工厂是完全可行的。建造加工厂需要:

 

1.     高额资本投资:43,982,976美元

 

2.     高额营运资金:20,000,000美元

 

3.     开发蒙大拿州肉类产品的市场需求和/或提高蒙大拿州现有肉类产品的市场需求。

 

4.     寻找愿意为拥有加工厂的实体工作的肉食行业专家。

 

5.     招聘和培训大量员工。

 

6.     创建能够充分利用牛身体每个部位价值的经营模式。


One Montana is a Bozeman-based 501(c)(3) nonprofit organization whose mission is to create vibrant Montana by connecting rural and urban communities.  We do this by creating programs that bridge the rural-urban gap at critical junctures such as health care, food, water, recreation, and education. 

 

Montana is the 6th largest producer of beef in the United States.  In 2013 the Montana calf crop was 1.47 million head according to USDA’s National Agricultural Statistics Service.  In 2013, the total cattle herd in the state was 2.55 million head. 

 

Yet Montana continues to be a net exporter of beef cattle as a raw product.  Less than 1% of the beef raised in Montana is slaughtered and processed in the state.  The vast majority of the cattle raised for slaughter in the state are shipped out of the state to feedlots where they are finished and slaughtered, with the meat then being shipped to a variety of markets. 

 

In conversations with cattle producers across the state it became clear that there is a desire to change this model and begin to process more Montana beef in the state and ship finished meat products directly from Montana to regional, national, and international markets.

 

In response to this desire, One Montana conducted a feasibility study that examined the possibility of building a medium-sized processing plant in the state that could slaughter and process 200-250 head of beef or bison per day.  This would amount to a yearly total of roughly 60,000 head.  The result of the study was that, while a number of challenges would have to be overcome to make such a plant a successful venture, it is feasible to create a profitable meat processing business (See the Key Study Findings on the following page).  Because of its smaller scale, this plant would be able to create a complete chain of traceability, from the pasture to the plate (with the exception of ground meat products) that would identify the cut of meat purchased by the consumer or served by a restaurant with the producer in Montana who raised the animal.  We believe that such a product will be able to command a premium in the already-crowded niche meat market space.

 

Our purpose for participating in this trade mission is to share the results of our study with parties in the People’s Republic of China who may find the possibility of importing source-verified beef directly from Montana of interest.  While One Montana would not be the vehicle of investment in any future business venture that involved a processing plant, we look forward to sharing the information we have gathered with anyone who might have such an interest.  If the People’s Republic of China were to lift restrictions on US beef, such a processing plant would offer a direct route for a premium beef product to enter China.  Such a relationship would not only offer Chinese importers a unique offering but would benefit those Montana producers who supplied the venture with cattle. 

 

 

The second reason we are participating in this trade mission is to gather additional first hand research into the needs of Chinese markets.  It would be highly beneficial to learn what these businesses are looking for from the US beef market.  We believe that any successful meatpacking venture in Montana would welcome a direct and strong connection to markets in The People’s Republic of China, and that it would work hard to meet the needs of importers.  Knowing what products would command a high level of interest not only impacts marketing decisions and finishing plans, but how a carcass is broken and cut, and therefore facilities design.

 

Key Study Findings:

 

•          The Marketing team determined that “with the right economic conditions, it is possible for the market for Montana meat brands to expand to the size and scale to warrant a new, medium-sized processing facility.”

 

•          The Conceptual Design team modeled how a plant that could process 250 head of beef and/or bison per day could operate profitably.  With the addition of a second shift and additional cooler space, that capacity could be doubled if demand warranted.

 

•          Economic analysis estimated that in year 5, the processing plant would generate total local revenues of $329 million. 

 

The final result is that it is entirely possible to build a processing plant in Montana.  Doing so will require:

 

Significant capital investment: $43,982,976.

 

2.   Significant working capital: $20,000,000.

 

3.  Creating and building demand for Montana branded meat products and/or growing and promoting existing Montana branded meat products

 

4.  Finding experts in the meat business willing to work for the entity that owns the plant

 

5.  Recruiting and training a large workforce.

 

6.  Building a business model that captures value from every part of the animal carcass.


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